BSAD 436

This course covers brand strategy development processes and helps students understand ways to position or reposition brands across all consumer touch points including online conversations and social media. It will also cover key concepts such as brand risk, brand health tracking, the role of the brand manager, and the unique considerations in corporate and product brand marketing. Credit will be granted for only one of BSAD 436 or BSAD 498 (2016-2018).