BSAD 335

Consumer Behaviour

Lec 11 and Lec 11 selected

Marketers study consumer behaviour to understand and predict how and why products and services satisfy consumer’s needs. Students will learn how to apply concepts from psychology, sociology, and anthropology while exploring topics such as perception, motivation, attitude, culture, and reference groups. Students will complete exploratory consumer behaviour exercises and assignments and use theoretical concepts to create marketing solutions to business challenges.

Sections

Lecture, pick one

Lec 11

Tue 8:30-9:45

Tue8:30-9:45Schwartz School of Business SCHW15654005

Lec 11

Fri 10:00-11:15

Fri10:00-11:15Schwartz School of Business SCHW15654005

Lec 12

Tue 11:30-12:45

Tue11:30-12:45Schwartz School of Business SCHW15654006

Lec 12

Fri 13:00-14:15

Fri13:00-14:15Schwartz School of Business SCHW15654006

Syllabus

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