BSAD 231
Foundations of Marketing
Lec 11 and Lec 11 selected
Customers do not buy products. They buy benefits, satisfactions, and solutions. Students will leave this course with the client focus central to effective marketing. The course introduces core marketing concepts, employs exercises and cases to develop students’ analytical skills, and provides an opportunity to demonstrate these skills through an applied project.
Sections
Lecture, pick one
Lec 11
Thu 14:30-15:45
Lec 11
Tue 16:00-17:15
Lec 12
Fri 11:30-12:45
Lec 12
Wed 13:00-14:15
Lec 13
Fri 14:30-15:45
Lec 13
Wed 16:00-17:15
Syllabus
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