BUS 3710

This course is a study of the nature and background of entrepreneurship and the process involved from idea to opportunity to new business venture. Students are expected to study the environment in which entrepreneurship flourishes from both the perspective of the entrepreneur and of the economic system. The generation of ideas and opportunities is discussed, as well as the subsequent transformation of an opportunity into a formal business plan. The course concludes with an examination of the process of implementation of the business plan and the management of the new business which results. Extensive case analysis is required. Three hours a week