BUS 4460
Personal Selling and Sales
Lec 01 selected
This course will examine the principles and practices of personal selling as a strategic part of an overall marketing plan. Specifically, the course will look at customer relationship management, developing sales pitches, and business-to-business sales strategies. Three hours a week
Sections
Lecture
Lec 01
Tue, Thu 10:00-11:15
Syllabus
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