BUS 3430

This course shows how basic marketing concepts are applied and integrated with other business functions in contemporary business situations. The main focus of the course is on marketing management, planning, executing, and controlling marketing programs. Other topics include international marketing, marketing research, and the social responsibility of marketing managers. The course considers the relationships between these topics and the other business functions. There is extensive use of case method teaching and students are expected to develop the written and oral communication skills necessary for problem solving in marketing. Three hours a week