BU 301

The course is designed to help students understand the realities of entrepreneurship, develop an entrepreneurial mindset, and learn tools to enable success in their own start-ups. Students will be immersed in entrepreneurial practice through exposure to, and by working alongside entrepreneurs from the community. Group and individual class exercises and assignments will be used to develop the essential practices of an entrepreneur, learn the logic and methodology used by successful entrepreneurs, and become familiar with the application of business model canvas, value proposition design, customer development and lean start-up principles. <br>