BU 331

Students will develop and evolve a new venture idea to successfully achieve: problems-solution fit, product-market fit, and business model fit (drawing from lean start-up methodology). Specific techniques will enable students to launch a new venture without incurring unnecessary risk, while also maximizing their hopes for upside success. While the direct application of the course is to move from entrepreneurial idea to successful start-up, the broader implications for personal and career development include: increased business confidence, constructive creativity, increased sense of empowerment, effective change management, and enhanced career prospects. <BR>